University Relations and Marketing

University Identity Guidelines at a Glance

A new look -- Effective July 1, 2007, MSU Billings has a new graphic identity. The new identity was selected after a year-long process of focus groups and presentations involving all areas of the campus community, as well as friends of the university. If you have any questions about proper usage of the logos, please call the Office of University Relations at 406-657-2243.

Logos may be used by MSU Billings faculty and staff. Others interested in using the logos should call the Office of University Relations at 657-2243 for permission and access to appropriate files.

"" A new logo -- the inside story and FAQ
"" Download logo files

Official Colors

The university's official colors of blue and gold have been updated. A darker blue has been added for the exclusive use of the university's athletic teams. Here are the official color formulas:

dark blue color block

Print
2-color: PMS 293
4-color: C=100, M=68 Y=8, K=52
RGB: R=0, G=47, B=95

Web

hex #002F5F

""

Print

2-color: PMS 295
4-color: C=100, M=68, Y=0, K=2
RGB: R=34, G=104, B=175

Web

#2268AF

gold color block

Print

2-color: PMS 124 (coated)
PMS 7405 (uncoated)
4-color: C=0, M=27 Y=100, K=0
RGB: R=240, G=179, B=16
2-color: PMS 124 (coated)

Web

hex #F0B310

University Naming Conventions

The following examples illustrate the proper ways to refer to the university in print or on the Web. The full university name should always be used on first reference.

  • Montana State University Billings
  • Montana State Billings
  • MSU Billings
  • MSUB

Tagline

The official tagline should always be present in print or electronic publications
Access and Excellence

Keep in mind...

  • do not use the logos in any color other than the official blue and gold as shown on the logo page; black is permitted if printing in black and white
  • do not alter the logos in any way
  • do not stretch or squeeze logos
  • do not rotate logos
  • do not use Web logos for printed materials (or vice versa)
  • do not use logo entirely in gold
"" "" ""

""

unauthorized color squeezed logo altered logo improper use of gold

All marks trademarks of Montana State University Billings, 2007

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1500 University Drive | Billings, MT 59101 | 406.657.2011 | 800.565.6782 | © 2010 Montana State University Billings | webmaster@msubillings.edu