University Relations and Marketing

Social Media Guidelines

Use of Social Media

Montana State University Billings recognizes social media as important and influential communication channels for students, faculty, staff and supporters. Those sites are essential for recruitment, retention, marketing, communication, and awareness. To assist in posting content and managing these sites, the university has developed guidelines for official use of social media. These guidelines help properly portray, promote, and protect the institution. They also provide suggestions on how to protect personal and professional reputations. They apply to university faculty and staff administrating social media accounts associated with schools, colleges, departments, programs, offices, and any other entity of MSU Billings.

These guidelines require that:

  • Officially-recognized MSU Billings social media accounts must be reviewed and approved by University Relations.
  • Each social media account will have a minimum of two administrators assigned who will be registered with the Office of University Relations.
  • Any social media account that has 90 consecutive days of inactivity, may be deleted.
  • Illegal and inappropriate content deemed offensive or injurious by University officials may be removed by MSU Billings employees identified as account administrators or as requested by University Relations staff.

General Information

  • The purpose of using these communication channels on behalf of MSU Billings is to support the university’s mission, goals, programs, and sanctioned efforts.
  • Prior to engaging in any form of social media on behalf of MSU Billings, you must receive permission from your immediate supervisor within your department and notify University Relations.
  • When using an officially recognized social media channel, you are representing MSU Billings. Avoid discussing or speculating on internal policies or operations. Refrain from reporting, speculating, discussing, or giving any opinions on university topics or personalities that could be considered sensitive, confidential or disparaging.
  • Confidential or proprietary university information or similar information of third parties, who have shared such information with you on behalf of MSU Billings, should not be shared publicly on these social media channels.
  • Be mindful all posted content on official MSUB sites is subject to review in accordance with MSU Billings’ employee policies, editorial guidelines, and Montana University System guidelines.
  • MSU Billings does not monitor personal websites but will address issues that violate established human resources policies, graphic standards and social media guidelines. MSU Billings logos and/or visual identity cannot be used for personal social media without university permission. Visit the University Relations webpage for guidelines.
  • Do not link to an external site promoting a product or service that is not affiliated with MSU Billings without approval from the Office of University Relations.
  • Respect people’s opinions. There are circumstances in which it may be necessary to delete a post. If you are in doubt, contact the Office of University Relations.

Definitions

Personal Account: A social media account for the sole purpose of personal use. There are no identifications of the person as a representative of MSU Billings and content is restricted to personal information.

Poster or User: A person submitting content to any social media site that is officially recognized by MSU Billings.

Public Account: A social media account where a person represents MSU Billings as faculty, staff, or a representative of a university-related organization. This includes personal branding accounts, such as a coach’s blog, in which the employee may promote their self but as a position facilitated by their employment with the university.

Social Media: Social media are mobile and web-based technologies which allow people to communicate, receive news, share information, and plan entertainment schedules.

Social Media Accounts: These are accounts or profiles created in social media outlets.

Social Media Team: Members of the team are from the Office of University Relations and from various Student and Academic Affairs areas. The purpose of theguidelines is to help create, manage, and succeed in using social media outlets to further their academic mission.

Final Thoughts

If you have any doubt about posting content on these social media sites, please consult University Relations. Due to the evolving nature of social media, the guidelines are subject to revision.

""Get printer-friendly version of Social Media Guidelines


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