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Marketing & Advertising Resources
Library Homepage: http://www.msubillings.edu/library
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Marketing & Advertising Resources
Library Homepage: http://www.msubillings.edu/library
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Business Indexes. Search the Business Indexes to obtain information on industry trends, company news, marketing and advertising strategies and other business related topics. Many of the articles appear full-text. For articles not available full-text, the MSU-Billings Library may have paper copies or the Library can try and obtain copies of the articles through interlibrary-loan.
Where can I find the NAICS and SIC codes for my company?
Standard Industrial Classification System (SIC). Business Reference
The SIC was the standard for classifying US Industries. It is to be replaced by NAICS.
SIC. Online
North American Industry Classification System (NAICS). Business Reference
NAIC
NAICS 2002. Online
Table showing correspondence between NAICS & SIC.
Where can I find the standard industry norms for my business?
Industry Norms and Key Business Ratios. Business Reference
Financial ratios for 800 retailing, wholesaling, manufacturing, and construction lines of business. It calculates 14 key ratios based on credit reports. It does not provide historical data or revenue breakdowns. Published by Dun & Bradstreet.
Industry Norms and Key Business Ratios. Online
This is a new online database and the search is a little funky. Go to the report tab and insert the sic code for a report.
RMA Annual Statement Studies. Business Reference
Financial and operating ratios for over 350 lines of business. This calculates 17 key ratios and contains many operating ratios not contained in other sources. It provides a 5 year summary. Published by Risk Management Associates.
101 Business Ratios: A manager's handbook of definitions, equations, and computer algorithms: how to select, compute, present, and understand measure of sales, profit, debt, capital, efficiency, marketing, and investment. HF5657.4.G38 1993
Handbook of Business and Financial Ratios. HF5681.R25T97 1986
Census
of Manufacturers. Online
U. S. Census Bureau. Quinquennial.
Provides selected operating ratios for each 4-digit manufacturing SIC.
Women's Business Center. Online
Defines key formulas, key ratios and explains why analysis is important.
Financial Ratios Calculator. Online
This prompts you for key variables so you can calculate each ratio value.
What are the current conditions and trends in your industry?
Standard & Poors Industry Survey. Business Reference.
Arranged alphabetically into over 70 industry categories. Lists key competitors and gives a comparative company analysis table of key business ratios.
US Industry and Trade Outlook. Business Reference.
US Market Trends and Forecasts. Business Reference.
Encyclopedia of Emerging Industries. Business Reference.
Dollars and Cents of Shopping. Business Reference.
Plunkett's Health Care Industry Almanac. Business Reference.
Complete profiles on the Health Care 500 companies with the latest statistics and trends.
Plunkett's Retail Industry Almanac. Business Reference.
Complete profiles on the Retail 500 companies with the latest statistics and trends.
Annual Benchmark Report for Retail Trade. Business Reference.
Annual Benchmark Report for Wholesale Trade. Business Reference.
Value Line Investment Survey: Ratings and Reports. Weekly. Business Reference.
In-depth coverage of 1,700 stocks grouped into some 90 industries.
US Business Reporter Industry Reports.
Lists key competitors and the key trends in an industry. Also market share information is available.
Hoovers Industry Snapshots. Trade associations, industry trends and other links.
Gives major competitors.
"Corporate Scoreboard" in Business Week. Annual. Usually published in late February or March.
Ratios for return on common equity and price/earnings, figures for sales, profits, and margins with percent changes in each.
Who are your major competitors and what share of the market do they have?
Market Share Reporter. Business Reference-Industry Trends
Highly selective listings by top companies or products.
World Market Share Reporter. Business Reference-Industry Trends
Highly selective listings by top companies or products.
COMPANY FINANCIAL INFORMATION: ANNUAL REPORTS AND FINANCIAL STATEMENTS
Where can I find annual reports and financial statements?
Web Cat Search the Library Catalog for paper copies of annual reports available in Business Reference. Search on the company name to see a listing of annual reports by year.
Annual Report Gallery The most complete up-to-date listing of annual reports and related financial reports online today.
Annual Report Service A source for online annual reports.
PRARS Annual Report Service A search for free annual reports.
EDGAR The U.S. Securities Exchange Commission database.
10k wizard The #1 search engine for searching SEC Edgar filings.
Hoovers Online A database which provides company information. However, there is limited access to financial information for non-subscribers. Look at Hoover Snapshots and Hoover Capsules for financial information.
LexisNexis A database which provides detailed financial data about companies. Click on Business.
Value Line Investment Survey. Business Reference.
Provides one-page performance data for U.S. public companies.
Stock Reports (Standard & Poor's Corporation). Business Reference.
Quarterly stock market performance reports for U.S. public companies.
Mergent Manuals (formerly Moody's). Business Reference
Detailed information on all U.S. public companies. See specific manual for the
type of company being researched. Discontinued in 1999. These
manuals still have great company historical information.
Search company Internet sites.
Standard & Poor's Register of Corporations, Directors and Executives. Business Reference-Directories
America's Corporate Families. Business Reference-Directories
Dun & Bradstreet's Database. Online
Thomas Register. Online
A directory of manufacturing companies. Before searching you need a username and password.
Hoovers Online. Online
Search by company name or industry. The "capsule" or "snapshots" give brief information about the company including the top competitors.
Business Source Premier. Online Index. Select the green Company Information button at the top of the screen and search by company name, address, country, line of business, sales, and employee range.
LexisNexis A database which provides detailed financial data about companies. Click on Business.
Montana Business Directory. Business Reference-Montana Directories
Montana Manufacturers Directory. Business Reference-Montana Directories
Montana County Business Patterns. Business Reference-Montana Directories
Montana Labor Market Info. Business Reference-Montana Directories
Montana Annual Labor Market. Business Reference-Montana Directories
Montana Occupational Wage. Business Reference-Montana Directories
Arts in Billings Survey. Business Reference-Montana Directories
Cultural Industry in Billings Survey. Business Reference-Montana
Directories
Where can I find information on my industry?
Encyclopedia of Associations. Located at Reference Desk.
The first place to look for information on industries is to explore information available through trade associations.
American Society of Associations Executives. Online
A free online searchable database of trade associations is available from the American Society of Association Executives.
Economic Census. Online
The second place to look for information on industries is the Economic Census. This census is run every five years.
Economic Census. Surveys. Online
Finally, look at annual and quarterly survey data from the Census Bureau's Economic Programs. These annual and quarterly surveys provide a richer and more detailed set of industry data than the census.
COMPARING COMPANY ADVERTISING BUDGETS
Advertising Growth Trends: Inflation Adjusted Analysis of Ad Spending. Business Reference - Advertising & Media.
This directory gives information on publicly owned corporations that spend on advertising.
Advertising Ratios & Budgets. Business Reference - Advertising & Media.
The directory supplies historical and forecasted advertising budgets and ratios covering the period 1995-2002. This directory is designed as a source of information for professional managers seeking information on the advertising budgeting practices of major corporations. Organized by company name or SIC codes.
AAAA Guides to Advertising. Business Reference-Advertising & Media.
Super Searchers on Madison Avenue: Top advertising and marketing professionals share their online research strategies by Grace Avellana Villamora. The call number is HF5415.2.V497 2003. What is really great about this book is the accompanying Super Searchers Web Page which features links to sites mentioned in the book.
NATIONAL RANKINGS: top advertisers, top media outlets, ad spending by medium, and ad spending by brand/service and brand name information
Advertising Age's Data Center. Provides access to data on the 101 Leading National Advertisers plus other data. Must register first.
Price's List of Lists. TV, radio, and publishing Media "Top Ten" Lists (top advertisers and top advertising outlets)
Nielsen Net Ratings information on webpage advertising and website usage
RedBooks access the Brand name listings; listing of advertising/media trade associations, and leading advertisers by CMR
Interactive Advertising Bureau: Advertising ABC's.
Internet Advertising Resource Guide.
Internet and Marketing (Nanyang Technological University Library).
Know Marketing: The Internet's Marketing Virtual Library: Internet Marketing.
Nielsen Media Research. 2000 Report on Television. Business Reference - Advertising & Media.
What are the top publications for business?
Media Market Guide. Business Reference - Advertising & Media.
The directory supplies local cost information for TV, cable, radio, newspapers, magazines, and outdoor advertising.
Standard Rate and Data Service Publications. Business Reference - Advertising & Media.
These directories supply advertising contact information and rates. The library has the following SRDS Publications.
SRDS Radio
SRDS Business Publications
SRDS Newspaper
SRDS Consumer Publications
SRDS Direct Marketing List
SRDS Circulation
Find the number and percent of people in the 20-24 age group in Montana.
In Yellowstone County. In Billings, MT.
Find the number of establishments in Yellowstone county using the NAIC code of your selected industry.
DEMOGRAPHICS
Montana County Business Patterns. Business Reference - Demographics & Attitudes
County Business Patterns by NAIC
County Business Patterns by SIC
Montana Census. Business Reference - Demographics & Attitudes
Lifestyle Market Analyst. Business Reference-Demographics & Attitudes
Sales and Marketing Management Annual Survey of Buying Power. Reserve Desk.
Limited demographics (population, population by age, households, retail sales by store group food, merchandise, furnishings, vehicles; and effective buying income) by metro area and county.
Sourcebook of County Demographics. Business Reference - Demographics & Attitudes
Sourcebook of Zip Code Demographics. Business Reference - Demographics & Attitudes
Demographics USA: Zip Edition. Business Reference - Demographics & Attitudes
American Marketplace: Demographics and Spending Patterns. Business Reference - Demographics & Attitudes
Best Customers: Demographics of Consumer Demand. Business Reference - Demographics & Attitudes
Montana Census and Economic Information Center
Current census information for Montana--by city, county and zip code.
OECD (Organisation for Economic Cooperation and Development).
Strategis: Industry Canada Online.
CONSUMER PURCHASING
Mediamark CD-ROM. Circulation Desk - Permanent Reserve.
Consumer purchases by brand or product type. The data is for all US consumers nationwide.
CONSUMER ATTITUDES. SURVEYS AND POLLS
Public Opinion Index Index to article citations about polling. Last updated in 1997.
Public Opinion Poll Database Index to social sciences poll data.
Lexis Nexis Database. Select "Reference" from the menu, then select "Polls and Surveys."
SDA A set of programs for the documentation and Web-based analysis of survey data.
Data on the Net Search or browse our listing of 872 Internet sites of numeric Social Science statistical data, data catalogs, data libraries, social science gateways, addresses and more.
General Social Survey Annual survey since 1972 of public opinion and lifestyle.
Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. Reference-HF5415.3.B323 1999
Guide (review and analysis) to a variety of marketing and consumer behavior measures by topic.
The Focus Group Kit. Business Reference-Survey/Focus Group Guides.
An easy-to-read guide on how to design focus groups.
The Survey Kit. Business Reference-Survey/Focus Group Guides.
An easy-to-read guide on how to design surveys.
CONSUMER ATTITUDES. PSYCHOGRAPHICS AND TRENDS.
LexisNexis. This database has numerous marketing journals. American Demographics is a frequently used magazine for obtaining demographic characteristics and is available in this database.
Click on the "Guided News Search" tab. Select the News Category of "General News." Select a News Source of "Magazines and Journals." Where it says "Search this Publication Journal," type in American Demographics.
PsychInfo Index to psychology research. Does contain article citations and abstracts on marketing and consumers. Enter search terms like marketing, consumer behavior, men, women, self-perception, adult-attitudes, and shopping.
Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. Reference-HF5415.3.B323 1999
Guide (review and analysis) to a variety of marketing and consumer behavior measures by topic.
Lifestyle Market Analyst. Business Reference-Demographics & Attitudes.
The following books provide information on selected consumer groups and consumer attitudes and are located at Business Reference-Demographics & Attitudes.
Generation X
Segmenting the Mature Market
The Baby Boom
The Great Tween Buying Machine
American Attitudes
Best of Health: Demographics of Health Care Consumers
Best Customers
American Marketplace
Americans 55 & Older
The Millennials
Wise Up Teens
Household Spending
American Incomes
Demographics--Enrollment and Potential Enrollees
Census Data--US and other States
Lifestyle Market Analysis--information by metro area only (including Billings)
Enrollment Highlights--MSU-Billings
Enrollments for other universities can often be found at that university's web page or the governing body responsible for higher education in each state.
Attitudes
Measuring Up 2000: state by state report card for higher education
Competitor--Other Colleges and Universities and Regulatory/Policy Information
Regulatory Bodies for Higher Education in Montana
Office of the Commissioner of Higher Education Montana
Competition
Measuring Up 2000: state by state report card for higher education
Petersons Guides to Colleges and Universities
The following books are located at the Reference Desk, MSU-Billings Library:
America's Best Colleges
Peterson's Guide to Distance Education
Peterson's Guides to Colleges and Universities
Educational Rankings Annual (reputation, test scores, faculty salaries...)
Industry Trends: Higher Education News and Statistics
Articles or Article Citations
The Chronicle of Higher Education The premier publication dedicated to higher education trends and issues. Also available in the magazine area, 3rd floor, MSU-Billings Library.
ERIC Index Article citations on higher education, distance learning, careers.
ERIC Higher Education Guides Resource guides to higher education policy documents and web sites.
Statistics--Occupations and Job Outlook
Occupation Outlook Handbook Provides current information on careers (educational requirements, salaries) also available at Reserve, MSU-Billings Library.
Montana Labor Market Information Job projections, wage data, and labor market information for Montana counties.
US Bureau of Labor Statistics US wage data, unemployment, employment, and inflation statistics.
Statistics--K-12 and Higher Education
Condition of Education also available in Reference, MSU-Billings Library
Digest of Education Statistics also available in Reference, MSU-Billings Library
Postsecondary Students, Costs, and Financial Aid also available in Documents, MSU-Billings Library at C 3.186:P-70/2/60
Economic Information Relating to the Educational Sector
1997 Economic Census--Educational Services (Sector 61)
US Industry and Trade Outlook Available in Business Reference, MSU-Billings Library
Marketing and Advertising
Integrated Marketing for Colleges, Universities, and Schools Location: Reserve, Brotherton, MSU-Billings Library
For advertising see the Advertising and Media section at the top of the page.
Last Update: Winter 2003
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