Social Norming Campaign

Social norming is one strategy used to address problem drinking in college students.  This theory asserts that people behave the way they perceive their peers do.  If they overestimate the amount of harmful or dangerous behaviors practiced by their peers, the more likely they are to do so as well. In essence, this can create a false sense of peer pressure.

MOST* MSU-Billings students had 5 drinks or less the last time they "partied" *(66%).

MOST* MSU-Billings students are tobacco-free  *(72%).

Results are from Fall 2004 National College Health Assessment N=644

Studies have shown that if people are shown that the normal behavior of their peers is much more moderate than perhaps previously believed, the amount of risky behavior can be reduced.

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Fall 2002 alcohol
Fall 2002 tobacco
Spring 2003 tobacco campaign
Fall 2003 tobacco campaign
Spring 2004 tobacco campaign   (2)
Spring 2004 alcohol campaign
Fall 2005 alcohol campaign
Fall 2005 tobacco campaign