Social Norming Campaign
Social norming is one strategy used
to address problem drinking in college students. This theory asserts that
people behave the way they perceive their peers do. If they overestimate
the amount of harmful or dangerous behaviors practiced by their peers, the more
likely they are to do so as well. In essence, this can create a false sense of
peer pressure.
MOST* MSU-Billings students used a designated driver the last time
they partied (67%).
MOST* MSU-Billings students
are tobacco-free *(77%).
Results are from Fall 2008 National College Health Assessment N=440
Studies have shown that if people
are shown that the normal behavior of their peers is much more moderate than
perhaps previously believed, the amount of risky behavior can be reduced.
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