Entrepreneurial Marketing Course Highlights

This semester the COB is offering a course in marketing and entrepreneurship. The course explores the different ways that individuals become successful entrepreneurs. Each week will consists of a lecture and a discussion led by a different business leading from Montana.  The speakers are providing us with their business biographies  – how they got into the business, what happened to them, successes and failures, and what they are doing now. They are also telling us what they have learned about marketing and entrepreneurship during their business experiences. Finally, these business leaders are providing suggestions and guidance to help students successfully navigate the cross-currents of the business world.