Ñ BMKT 225 Marketing
[formerly CTBU 270 Introduction to Sales & Marketing]
3 cr. (3 lec/wk)
Provides students with the fundamental principles and concepts of sales practices and procedures as well as an introduction into marketing terminology and strategies. Topics covered include: personal selling, product development, the marketing concept, consumer behavior, marketing research, pricing, channels of distribution, and promotion.
Ñ - This symbol denotes classes that are offered in an online format in addition to the classroom setting.
* - These courses may only be available on the MSU Billings Senior Campus