Course Descriptions

Business Marketing

Ñ BMKT 225 Marketing

[formerly CTBU 270 Introduction to Sales & Marketing]

3 cr. (3 lec/wk)

Provides students with the fundamental principles and concepts of sales practices and procedures as well as an introduction into marketing terminology and strategies.  Topics covered include:  personal selling, product development, the marketing concept, consumer behavior, marketing research, pricing, channels of distribution, and promotion.

 


 

Ñ - This symbol denotes classes that are offered in an online format in addition to the classroom setting.

* - These courses may only be available on the MSU Billings Senior Campus