The Department of Business Administration, cont'd
Minor in Marketing
The Marketing Minor is designed for the non-business major. A minor in marketing provides students in non-business majors the opportunity to learn how to market a product, service and/or their career.
|ACTG 201 Principles of Financial Accounting||3|
|BMKT 325 Principles of Marketing||3|
|BMKT 337 Consumer Behavior||3|
|BMKT 342 Marketing Research||3|
|BMKT 436 Sales and Sales Marketing||3|
|BMKT 449 Strategic Marketing Management||3|
|*ECNS 201 Principles of Microeconomics||3|
Choose three credits from the courses below:
|BMKT 341 Advanced Marketing Application||3|
|BMKT 343 Integrated Marketing Communications||3|
|BMKT 365 e-Commerce Market Study||3|
|BMKT 411 Services/Relationship Marketing||3|
|BMKT 441 International Marketing||3|
|BMKT 470 Supply Chain Management||3|
|BMKT 490 Undergraduate Research||3|
|BMKT 494 Seminar/Workshop||1-3|
|Total credits required for minor||24|
*May satisfy General Education requirements.
Certain courses in this program have prerequisites; students should check the course descriptions for required prerequisites.