2011-2013 Undergraduate Catalog

The Department of Business Administration, cont'd

Requirements – Double Option in Management and Marketing

NOTE:  Students seeking to complete options in both Marketing and Management must complete the following in addition to fulfilling the General Education requirements and Business Core requirements:

  1. Management Option Requirements
  2. Marketing Option Requirements
  3. Three courses from the Restricted Elective courses in the Management option
  4. Three different courses from the Restricted Elective courses in the Marketing option

In most cases, this will result in five additional courses beyond that required for either a BSBA Management Option or a BSBA Marketing Option.

Bachelor of Science in Business Administration
Major in Business Administration
Marketing Option

Courses Credits
General Education Requirements
Four of the following General Education courses also satisfy requirements in the major:  WRIT 101, WRIT 220, ECNS 201, ECNS 202, STAT 216, and M 143.  Students should consult with an academic advisor before registering for General Education courses in order to maximize the number of elective credits allowed in the degree.
31
Pre-Admission Requirements (page 240) 23
Required Business Core (page 240) 27
Marketing Option Requirements 21
BGEN 360 International Business 3
BMGT 353 Organizational Behavior 3
BMGT 461 Small Business Management 3
BMKT 337 Consumer Behavior 3
BMKT 342 Marketing Research 3
BMKT 436 Sales and Sales Marketing 3
BMKT 449 Strategic Marketing Management 3
Restricted Electives 9
Select 2 or 3 courses from the following 6-9
BGEN 498 Internship 3
BMKT 341 Advanced Marketing Application 3
BMKT 343 Integrated Marketing Communications 3
BMKT 365 e-Commerce Market Study 3
BMKT 411 Services/Relationship Marketing 3
BMKT 441 International Marketing 3
BMKT 470 Supply Chain Management 3
BMKT 490 Undergraduate Research 3
BMKT 492 Independent Study 3
BMKT 494 Seminar/Workshop 3
Select none or 1 course from the following 0-3
BMGT 329 Human Resource Management 3
BMGT 422 Project Management 3
BMIS 310 Web Design, Development and Implementation 3
BMIS 352 Microcomputer Database Design and Implementation 3
ECNS 403 Introduction to Econometrics 3
Option Requirements Total 30
Total credits required for major 80
Restricted electives selected with advisor approval 6
Electives
The total number of courses a student elects to take that fulfill both the General Education requirements and the major requirements will determine the total number of elective credits required for the degree.  Electives should be chosen in consultation with an academic advisor.
V 6-16
Total minimum credits required for degree 120
Certain courses in this program have prerequisites; students should check the course descriptions for required prerequisites.

Suggested Plan of Study

B.S. in Business Administration Marketing Option
Due to course schedule changes and staff assignments, students may not be able to follow the plan exactly.  Students should consult with their advisors to plan classes before registering each term.

First Year F S
WRIT 101 3  
M 143   4
Electives 3  
General Education 9 11
Totals 15 15
Second Year F S
ACTG 201 3  
ACTG 202   3
BGEN 235   3
ECNS 201 3  
ECNS 202   3
STAT 216 4  
WRIT 220   3
Electives 5 3
Totals 15 15
Third Year F S
BGEN 315 3  
BFIN 322     3
BMGT 335 3  
BMGT 322   3
BMGT 353 3  
BMKT 325 3  
BMKT 337   3
BMKT 436 3  
BMIS 311   3
Restricted Electives   3
Totals 15 15
Fourth Year F S
BMKT 342 3  
BMKT 449   3
BMGT 461 3  
BGEN 360   3
BMGT 499   3
Electives 6 3
Restricted Electives  3 3
Totals 15 15

NEXT: Bachelor of Science in Business Administration Major in Business Administration - Online General Business Option Ñ


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