2011-2013 Undergraduate Catalog

Course Descriptions

Business Marketing
City College

BMKT 225 Marketing
[formerly CTBU 270 Introduction to Sales & Marketing]
3 cr. (3 lec/wk)
Provides students with the fundamental principles and concepts of sales practices and procedures as well as an introduction into marketing terminology and strategies.  Topics covered include:  personal selling, product development, the marketing concept, consumer behavior, marketing research, pricing, channels of distribution, and promotion.

NEXT: Computer Application: City College


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