BMKT 325 Principles of Marketing
[formerly MKT 340 Principles of Marketing]
3 cr. Prerequisite: Junior standing or consent of department. (F, Sp, Su) Presents behavioral patterns and legal and economic constraints affecting marketing
decisions. Introduces analytic and control techniques for effective product planning, promotion, pricing and physical distribution.
BMKT 337 Consumer Behavior
[formerly MKT 341 Consumer Behavior]
3 cr. Prerequisites: Upper division standing, BMKT 325 or consent of department. (Sp, Su) Covers the consumer-firm relationship using concepts from contemporary behavioral sciences. Emphasizes the many problems encountered in marketing to various groups of consumers and the role theory plays in problem solving.
BMKT 341 Advanced Marketing Application
[formerly MKT 443 Applied Marketing Communications]
3 cr. Prerequisites: BMKT 325, BMKT 343, or consent of department. (Sp) Develops marketing communications involving business and community clients. Project management and budget analysis is essential to the quality and accuracy of communication plans. The end goal of the course is the development of communication deliverables using interdisciplinary skills from across the campus and community.
BMKT 342 Marketing Research
[formerly MKT 448 Market Research]
3 cr. Prerequisites: Admission to upper division standing, BMKT 325, or consent of department. (F, Sp) Surveys the influence of market research on the decision-making process. Includes problem formulation, research design, observational and sampling requirements, data analysis, interpretation and reporting.
BMKT 343 Integrated Marketing Communications
[formerly MKT 343 Integrated Marketing Communications]
3 cr. Prerequisites: Admission to upper division standing and BMKT 325 or consent of department. (F) Emphasizes theories and practices of advertising, sales promotion and public relations in the marketing program. Includes promotional planning and strategy, program integration and effectiveness and relevant communications concepts.
BMKT 365 e-Commerce Market Study
[formerly MKT 365 e-Commerce]
3 cr. Prerequisite: BMKT 325. Provides a seminar course examining the rapid and profound changes occurring within business due to e- Commerce. Issues covered include: internet marketing, e-business in the supply chain, electronic shopping, and internet marketing strategies. The pros and cons of e- Commerce are examined, as well as, characteristics of good marketing on the web.
BMKT 411 Services/Relationship Marketing
[formerly MKT 475 Services Marketing/Management]
3 cr. Prerequisites: Upper division standing, BMKT 325 and BMGT 335. (Sp) Provides practical techniques for defining and meeting the needs of each set of an organization’s external and internal customers. Emphasizes the key drivers of service, e.g., creating a culture of service, customer focused information systems, incentives for customer service, empowered employees, customer satisfaction, and market orientation. Additionally, the leadership role of senior, middle, and lower levels of management will be examined.
BMKT 436 Sales and Sales Marketing
[formerly MKT 344 Professional Selling]
3 cr. Prerequisites: Admission to upper division standing. Corequisite: BMKT 325 or consent of department. (F, Sp) Includes the principles of professional selling through strategically planning, making the sales call, strengthening communications, and building partnerships.
BMKT 441 International Marketing
[formerly MKT 460 International Marketing]
3 cr. Prerequisite: BMKT 325. Explores the unique aspects of international marketing for both small entrepreneurial firms and for large multinational corporations. Operating in an international context provides unique challenges for small businesses. In order to be successful, firms must adapt to the social, technological, economic, and political environment (STEP) in which they operate. The first part of the course examines how the STEP environment alters international marketing practice. The second part of the course is designed to help students manage the marketing mix (product, promotion, pricing, distribution) in international markets.
BMKT 449 Strategic Marketing Management
[formerly MKT 449 Strategic Marketing Management]
3 cr. Prerequisites: Admission to upper division standing, BMKT 325, BMKT 337 and BMKT 342 or consent of department. (Sp) Covers the methods and techniques employed in marketing management, including study of consumers, retailers, product, and controlling the total marketing program.
BMKT 470 Supply Chain Management
[formerly MKT 470 Supply Chain Management]
3 cr. Prerequisites: Upper division standing and BMKT 325. Provides the fundamentals of supply chain management through class lecture, cases, and discussions. Topics include internal and external environments, customer service, logistics, strategy, global dimensions, distribution, planning and forecasting.
BMKT 490 Undergraduate Research
[formerly MKT 480 National Advertising Campaign]
3 cr. Prerequisites: Admission to upper division standing, BMKT 325 and consent of department. Provides senior level students with an opportunity to research, develop, and present a professional quality advertising campaign to a nationally recognized panel of professionals and clients. Relies on a team approach and group projects.
BMKT 492 Independent Study
[formerly MKT 491 Independent Study]
V1-3 cr. Prerequisites: Admission to upper division standing, consent of department, and approval of the College of Business Academic Policy Committee (CBAPC). (F, Sp, Su) Provides outstanding junior and senior students an opportunity to explore material not covered by regular Marketing courses. Students must complete a Request for Independent Study form and have it approved by CBAPC.
BMKT 494 Seminar/Workshop
[formerly MKT 492 Seminar]
V1-3 cr. Prerequisite: Admission to upper division standing or consent of department. (F, Sp, Su) Provides senior students an opportunity to intensively investigate topics pertinent to the field of Marketing.