Department of Business Administration (cont'd)
Minor in Marketing
The Marketing Minor is designed for the non-business major. A minor in marketing provides students in non-business majors the opportunity to learn how to market a product, service and/or their career.
|ACTG 201 Principles of Financial Accounting||3|
|*ECNS 201 Principles of Microeconomics||3|
|MKT 340 Principles of Marketing||3|
|MKT 341 Consumer Behavior||3|
|MKT 344 Professional Selling||3|
|MKT 448 Market Research||3|
|MKT 449 Strategic Marketing Management||3|
Choose three credits from the courses below:
|MKT 343 Integrated Marketing Communications||3|
|MKT 365 e-Commerce||3|
|MKT 443 Applied Marketing Communications||3|
|MKT 460 International Marketing||3|
|MKT 470 Supply Chain Management||3|
|MKT 475 Services Marketing/Management||3|
|MKT 480 National Advertising Campaign||3|
|MKT 492 Seminar||1-3|
|Total credits required for minor||24|
|*May satisfy General Education requirements.
Certain courses in this program have prerequisites; students should check the course descriptions for required prerequisites.