Department of Business Administration (cont'd)
Minor in Marketing
The Marketing Minor is designed for the non-business major. A minor in marketing provides students in non-business majors the opportunity to learn how to market a product, service and/or their career.
| Credits | |
| Required courses | |
| ACTG 201 Principles of Financial Accounting | 3 |
| *ECNS 201 Principles of Microeconomics | 3 |
| MKT 340 Principles of Marketing | 3 |
| MKT 341 Consumer Behavior | 3 |
| MKT 344 Professional Selling | 3 |
| MKT 448 Market Research | 3 |
| MKT 449 Strategic Marketing Management | 3 |
| Marketing Elective Choose three credits from the courses below: |
3 |
| MKT 343 Integrated Marketing Communications | 3 |
| MKT 365 e-Commerce | 3 |
| MKT 443 Applied Marketing Communications | 3 |
| MKT 460 International Marketing | 3 |
| MKT 470 Supply Chain Management | 3 |
| MKT 475 Services Marketing/Management | 3 |
| MKT 480 National Advertising Campaign | 3 |
| MKT 492 Seminar | 1-3 |
| Total credits required for minor | 24 |
| *May satisfy General Education requirements. Certain courses in this program have prerequisites; students should check the course descriptions for required prerequisites. |
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