2011-2013 Undergraduate Catalog

Department of Business Administration (cont'd)

Requirements – Double Option in Management and Marketing

NOTE: Students seeking to complete options in both Marketing and Management must complete the following in addition to fulfilling the General Education requirements and Business Core requirements:

  1. Management Option Requirements
  2. Marketing Option Requirements
  3. Three courses from the Restricted Elective courses in the Management option
  4. Three different courses from the Restricted Elective courses in the Marketing option

In most cases, this will result in five additional courses beyond that required for either a BSBA Management Option or a BSBA Marketing Option.

Bachelor of Science in Business Administration
Major in Business Administration - Marketing Option

  Credits
General Education Requirements
Four of the following General Education courses also satisfy requirements in the major: WRIT 101, WRIT 220, ECNS 201, ECNS 202, STAT 216, and M 143. Students should consult with an academic advisor before registering for General Education courses in order to maximize the number of elective credits allowed in the degree.
37
Pre-Admission Requirements (page 254) 23
Required Business Core (page 254) 27
 
Marketing Option Requirements 21
MGMT 353 Organizational Behavior 3
MGMT 438 Small Business and Entrepreneurship 3
MGMT 456 International Business 3
MKT 341 Consumer Behavior 3
MKT 344 Professional Selling 3
MKT 448 Market Research 3
MKT 449 Strategic Marketing Management 3
 
Restricted Electives
9
 
Select 2 or 3 courses from the following 6-9
BUS 490 Internship 3
MKT 343 Integrated Marketing Communications 3
MKT 365 e-Commerce 3
MKT 443 Applied Marketing Communications 3
MKT 460 International Marketing 3
MKT 470 Supply Chain Management 3
MKT 475 Service Marketing/Management 3
MKT 480 National Advertising Campaign 3
MKT 491 Independent Study 3
MKT 492 Seminar 3
 
Select none or 1 course from the following 0-3
ECNS 403 Introduction to Econometrics 3
MGMT 422 Project Management 3
MGMT 452 Human Resource Management 3
MIS 310 Web Design, Development and Implementation 3
MIS 352 Microcomputer Database Design and Implementation 3
 
Option Requirements Total 30
Total credits required for major 80
Electives
The total number of courses a student elects to take that fulfill both the Academic Foundations requirements and the major requirements will determine the total number of elective credits required for the degree. Electives should be chosen in consultation with an academic advisor.
V 6-16
Total minimum credits required for degree 120
Certain courses in this program have prerequisites; students should check the course descriptions for required prerequisites.

SUGGESTED PLAN OF STUDY
B.S. in Business Administration Marketing Option

Due to course schedule changes and staff assignments, students may not be able to follow the plan exactly. Students should consult with their advisors to plan classes before registering each term.

First Year F S
WRIT 101 3  
M 143   4
Electives 3  
General Education 9 11
Total 15 15
Second Year F S
ACTG 201 3  
ACTG 202   3
BUS 205   3
ECNS 201 3  
ECNS 202   3
STAT 216 4  
WRIT 220   3
Electives 5 3
Total 15 15
Third Year F S
BUS 315 3  
BFIN 322   3
MGMT 321 3  
MGMT 322   3
MGMT 353 3  
MKT 340 3  
MKT 341   3
MKT 344 3  
MIS 330   3
Restricted Electives 3 3
Total 15 15
Fourth Year F S
MKT 448 3  
MKT 449   3
MGMT 438 3  
MGMT 456   3
MGMT 488   3
Electives 6 3
Restricted Electives 3 3
Total 15 15

NEXT: Bachelor of Science in Business Administration Major in Business Administration - Online General Business Option


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