The Department of Business Academic Programs

Requirements – Double Option in Management and Marketing

NOTE: Students seeking to complete options in both Marketing and Management must complete the following in addition to fulfilling the Academic Foundations requirements and Business Core requirements:

Management Option Requirements
Marketing Option Requirements
Three courses from the Restricted Elective courses in the Management option
Three different courses from the Restricted Elective courses in the Marketing option
In most cases, this will result in five additional courses beyond that required for either a BSBA Management Option or a BSBA Marketing Option.

Bachelor of Science in Business Administration
Major in Business Administration- Marketing Option

	Credits
Academic Foundations Requirements Four of the following Academic Foundations courses also satisfy requirements in the major: ENGL 150, ENGL 201, ECON 200, ECON 201, STAT 241, and MATH 121. Students should consult with an academic advisor before registering for Academic Foundations courses in order to maximize the number of elective credits allowed in the degree.	37
Pre-Admission Requirements (page 218)	23
Required Business Core (page 218)	27
Marketing Option Requirements	21
MGMT 353 Organizational Behavior	3
MGMT 438 Small Business and Entrepreneurship	3
MGMT 456 International Business	3
MGMT 341 Consumer Behavior	3
MKT 344 Professional Selling	3
MKT 448 Market Research	3
MKT 449 Strategic Marketing Management	3
Restricted Electives	9
Select 2 or 3 courses from the following	6-9
MKT 343 Integrated Marketing Communications	3
MKT 365 e-Commerce	3
MKT 443 Applied Marketing Communications	3
MKT 460 International Marketing	3
MKT 470 Supply Chain Management	3
MKT 475 Service Marketing/Management	3
MKT 480 National Advertising Campaign	3
MKT 491 Independent Study	3
MKT 492 Seminar	3
BUS 490 Internship	3
Select none or 1 course from the following	0-3
ECON 443 Business and Economic Forecasting	3
MGMT 422 Project Management	3
MGMT 452 Human Resource Management	3
MIS 310 Web Design, Development and Implementation	3
MIS 352 Microcomputer Database Design and Implementation	3
Option Requirements Total	30
Total credits required for major	80
Electives The total number of courses a student elects to take that fulfill both the Academic Foundations requirements and the major requirements will determine the total number of elective credits required for the degree. Electives should be chosen in consultation with an academic advisor.	V 6-16
Total minimum credits required for degree	120
Certain courses in this program have prerequisites; students should check the course descriptions for required prerequisites.

SUGGESTED PLAN OF STUDY
B.S. in Business Administration Marketing Option
Due to course schedule changes and staff assignments, students may not be able to follow the plan exactly. Students should consult with their advisors to plan classes before registering each term.

First Year	F	S
ENGL 150	3
MATH 121		4
Electives	3
Academic Foundations	9	11
Total	15	15
Second Year	F	S
ACCT 233	3
ACCT 234		3
BUS 205		3
ECON 200	3
ECON 201		3
STAT 241	4
ENGL 201		3
Electives	5	3
Total	15	15
Third Year	F	S
BUS 315	3
FIN 351		3
MGMT 321	3
MGMT 322		3
MGMT 353	3
MKT 340	3
MKT 341		3
MKT 344	3
MIS 330		3
Restricted Electives		3
Total	15	15
Fourth Year	F	S
MKT 448	3
MKT 449		3
MGMT 438	3
MGMT 456		3
MGMT 488		3
Electives	6	3
Restricted Electives	3	3
Total	15	15

NEXT: Bachelor of Science in Business Administration Major in Business Administration - Online General Business Option

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