The Marketing Minor is designed for the non-business major. A minor in marketing provides students in non-business majors the opportunity to learn how to market a product, service and/or their career.
| |
Credits |
| Required courses |
| ACTG 201 Principles of Financial Accounting |
3 |
| *ECNS 201 Principles of Microeconomics |
3 |
| MKT 340 Principles of Marketing |
3 |
| MKT 341 Consumer Behavior |
3 |
| MKT 344 Professional Selling |
3 |
| MKT 448 Market Research |
3 |
| MKT 449 Strategic Marketing Management |
3 |
| |
Marketing Elective
Choose three credits from the courses below: |
3 |
| MKT 343 Integrated Marketing Communications |
3 |
| MKT 365 e-Commerce |
3 |
| MKT 443 Applied Marketing Communications |
3 |
| MKT 460 International Marketing |
3 |
| MKT 470 Supply Chain Management |
3 |
| MKT 475 Services Marketing/Management |
3 |
| MKT 480 National Advertising Campaign |
3 |
| MKT 492 Seminar |
1-3 |
| |
| Total credits required for minor |
24 |
*May satisfy Academic Foundations requirements.
Certain courses in this program have prerequisites; students should check the course descriptions for required prerequisites. |
Resources for:
