| |
Credits |
Academic Foundations Requirements
Four of the following Academic Foundations courses also satisfy requirements in the major: WRIT 101, WRIT 220, ECNS 201, ECNS 202, STAT 216, and M 143. Students should consult with an academic advisor before registering for Academic Foundations courses in order to maximize the number of elective credits allowed in the degree. |
37 |
| Pre-Admission Requirements (page 236) |
23 |
| Required Business Core (page 236) |
27 |
| |
| Marketing Option Requirements |
21 |
| MGMT 353 Organizational Behavior |
3 |
| MGMT 438 Small Business and Entrepreneurship |
3 |
| MGMT 456 International Business |
3 |
| MKT 341 Consumer Behavior |
3 |
| MKT 344 Professional Selling |
3 |
| MKT 448 Market Research |
3 |
| MKT 449 Strategic Marketing Management |
3 |
| |
Restricted Electives
|
9 |
| |
| Select 2 or 3 courses from the following |
6-9 |
| BUS 490 Internship |
3 |
| MKT 343 Integrated Marketing Communications |
3 |
| MKT 365 e-Commerce |
3 |
| MKT 443 Applied Marketing Communications |
3 |
| MKT 460 International Marketing |
3 |
| MKT 470 Supply Chain Management |
3 |
| MKT 475 Service Marketing/Management |
3 |
| MKT 480 National Advertising Campaign |
3 |
| MKT 491 Independent Study |
3 |
| MKT 492 Seminar |
3 |
| |
| Select none or 1 course from the following |
0-3 |
| ECNS 403 Introduction to Econometrics |
3 |
| MGMT 422 Project Management |
3 |
| MGMT 452 Human Resource Management |
3 |
| MIS 310 Web Design, Development and Implementation |
3 |
| MIS 352 Microcomputer Database Design and Implementation |
3 |
| |
| Option Requirements Total |
30 |
| Total credits required for major |
80 |
Electives
The total number of courses a student elects to take that fulfill both the Academic Foundations requirements and the major requirements will determine the total number of elective credits required for the degree. Electives should be chosen in consultation with an academic advisor. |
V 6-16 |
| Total minimum credits required for degree |
120 |
| Certain courses in this program have prerequisites; students should check the course descriptions for required prerequisites. |