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MKT 340 Principles of Marketing (TN) 3 cr. Prerequisite: Junior standing or consent of department. Presents behavioral patterns and legal and economic constraints affecting marketing decisions. Introduces analytic and control techniques for effective product planning, promotion, pricing and physical distribution.
MKT 341 Consumer Behavior 3 cr. Prerequisites: Upper division standing, MKT 340 or consent of department. Covers the consumer-firm relationship using concepts from contemporary behavioral sciences. Emphasizes the many problems encountered in marketing to various groups of consumers and the role theory plays in problem solving.
MKT 343 Integrated Marketing Communications 3 cr. Prerequisites: Admission to upper division standing and MKT 340 or consent of department. Emphasizes theories and practices of advertising, sales promotion and public relations in the marketing program. Includes promotional planning and strategy, program integration and effectiveness and relevant communications concepts.
MKT 344 Professional Selling 3 cr. Prerequisites: Admission to upper division standing. Corequisite: MKT 340 or consent of department. Includes the principles of professional selling through strategically planning, making the sales call, strengthening communications, and building partnerships.
MKT 365 e-Commerce 3 cr. Prerequisite: MKT 340. Provides a seminar course examining the rapid and profound changes occurring within business due to e- Commerce. Issues covered include: internet marketing, e-business in the supply chain, electronic shopping, and internet marketing strategies. The pros and cons of e- Commerce are examined, as well as, characteristics of good marketing on the web.
MKT 443 Applied Marketing Communications 3 cr. Prerequisites: MKT 340, MKT 343, or consent of department. Develops marketing communications involving business and community clients. Project management and budget analysis is essential to the quality and accuracy of communication plans. The end goal of the course is the development of communication deliverables using interdisciplinary skills from across the campus and community.
MKT 448 Market Research (TN) 3 cr. Prerequisites: Admission to upper division standing, MKT 340, or consent of department. Surveys the influence of market research on the decision-making process. Includes problem formulation, research design, observational and sampling requirements, data analysis, interpretation and reporting.
MKT 449 Strategic Marketing Management 3 cr. Prerequisites: Admission to upper division standing, MKT 340, MKT 341 and MKT 448 or consent of department. Covers the methods and techniques employed in marketing management, including study of consumers, retailers, product, and controlling the total marketing program.
MKT 460 International Marketing 3 cr. Prerequisite: MKT 340. Explores the unique aspects of international marketing for both small entrepreneurial firms and for large multinational corporations. Operating in an international context provides unique challenges for small businesses. In order to be successful, firms must adapt to the social, technological, economic, and political environment (STEP) in which they operate. The first part of the course examines how the STEP environment alters international marketing practice. The second part of the course is designed to help students manage the marketing mix (product, promotion, pricing, distribution) in international markets.
MKT 470 Supply Chain Management 3 cr. Prerequisites: Upper division standing and MKT 340. Provides the fundamentals of supply chain management through class lecture, cases, and discussions. Topics include internal and external environments, customer service, logistics, strategy, global dimensions, distribution, planning and forecasting.
MKT 475 Services Marketing/Management 3 cr. Prerequisites: Upper division standing, MKT 340 and MGMT 321. Provides practical techniques for defining and meeting the needs of each set of an organization’s external and internal customers. Emphasizes the key drivers of service, e.g., creating a culture of service, customer focused information systems, incentives for customer service, empowered employees, customer satisfaction, and market
MKT 480 National Advertising Campaign 3 cr. Prerequisites: Admission to upper division standing, MKT 340 and consent of department. Provides senior level students with an opportunity to research, develop, and present a professional quality advertising campaign to a nationally recognized panel of professionals and clients. Relies on a team approach and group projects.
MKT 491 Independent Study V 1-3 cr. Prerequisites: Admission to upper division standing, consent of department, and approval of the College of Business Academic Policy Committee (CBAPC). Provides outstanding junior and senior students an opportunity to explore material not covered by regular Marketing courses. Students must complete a Request for Independent Study form and have it approved by CBAPC.
MKT 492 Seminar V 1-3 cr. Prerequisite: Admission to upper division standing or consent of department. Provides senior students an opportunity to intensively investigate topics pertinent to the field of Marketing.
Graduate Level Courses
The following graduate level courses are described in the Graduate Catalog.
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