Course Descriptions

Marketing
COB 300, 657-2326

MKT 515 Health Care Marketing 1 cr. Prerequisites: Admission to MHA program or consent of department.  Students will learn an overview of scope of marketing in health care, marketing definitions and organizational purpose, the fundamentals of health care marketing, the functions of health care marketing, and the assessment of marketing outcomes.

MKT 592 Seminar V 1-3 cr. Prerequisites: Graduate standing or consent of department.  Provides graduate students with an opportunity to investigate intensively topics pertinent to marketing.

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