Sarah N. Keller, M.S., Ph.D.

Assistant Professor, Health Communication

Department of Communication & Theatre

MSU-Billings

1500 Univ. Drive

Billings, MT 59101

skeller@msubillings.edu

(406) 896-5824

homepage

 

EDUCATION

 

University of North Carolina (UNC) at Chapel Hill, School of Journalism and Mass Communication. Ph.D., May 2000. Field: Health Communication. Dissertation: How Do Early Adolescent Girls Use Media to Shape Ideas about Love, Romance and Relationships?

 

Columbia University, Graduate School of Journalism. Master of Science in Journalism, June 1991.

 

Wesleyan University, College of Social Studies (an integrated curriculum of Government, Economics, Philosophy and History). Bachelor of Arts, June 1988.

 

CURRENT POSITION

 

August 2004 - present:    Assistant Professor. Communication, Department of Communication & Theatre, Montana State University-Billings, Billings, MT. Teaching experience includes courses in principles of public relations, case studies of public relations, research methods, applied communication research, and health communication.

 

PREVIOUS POSITIONS

 

August 2000 – 2004:      Assistant Professor. Health Communication, Department of Marketing Communication, School of Communication, Emerson College, Boston MA. Teaching experience includes courses on e-commerce, writing for marketing management, public relations, social marketing, media strategies for health professionals, and research methods. Research streams focus on examining the effectiveness of health communication efforts using a variety of media and topics. Examples of research include: a content analysis on anorexia treatment messages on the Internet; a content analysis of STD prevention web sites for teenagers; usability studies of teen interaction with reproductive health web sites; and impact evaluations of girls empowerment programs, and educational messages targeted at nurses.

                                                                                          

July 1999 -2002:                  Research Consultant. American Social Health Association, Research Triangle Park, NC. Served as Co-PI on study to evaluate the ASHA teen web site for STD/HIV prevention, www.iwannaknow.org; funded at $130,000 by private foundation; designed research study to develop and evaluate Hepatitis educational materials for providers, funded at $100,000 by the U.S. Centers for Disease Control and Prevention.

 

Fall 1998-Spring 1999:        Program Officer of Monitoring & Evaluation Research. Population Communications International, New York, NY. Designed and implemented studies to monitor and evaluate radio serial dramas in developing countries to promote public health objectives. Conducted literature reviews and oversaw focus groups to assess community needs and barriers to behavior change at country level; designed surveys to measure baseline and follow-up indicators; analyzed data; synthesized and presented research findings to program counterparts.

 

1996 - 1998:                        Research Assistant. School of Journalism and Mass Communication, UNC-Chapel Hill, NC. Research assistant for Prof. Jane D. Brown. Reviewed literature and model public health media campaigns from domestic and international experience targeted at improving adolescent reproductive health.

 

1997 - 1998:                        Information Officer. MEASURE Evaluation, Carolina Population Center, UNC-Chapel Hill, NC. Information specialist and web manager for multi-million dollar research project, funded by USAID to improve the monitoring and evaluation of population, health and nutrition programs worldwide. Planned information strategy to disseminate research data and findings, new research techniques, distance learning, online libraries, travel and staff information.

 

1993 - 1997:                        Science Writer and Researcher. Family Health International, Research Triangle Park, NC. Staff writer and editor for FHI’s magazine, Network, distribution 60,000 copies to health care providers and policy-makers in more than 100 countries, in three languages. Wrote and reviewed research on reproductive health, contraceptive technology, media programs for family planning and STD/HIV prevention, and programmatic success stories.

 

RESEARCH INTERESTS

 

Mass media effects on adolescent sexual behavior and relationship beliefs; impact of public health media campaigns designed to promote reproductive health; adolescent media use and reproductive behavior; health communication; media effects on society (particularly with reference to health and sexual cultures); communication theory (persuasion; agenda-setting; framing; social network theory); development communication; and Internet studies.

 

RESEARCH PUBLICATIONS

Keller, S. & Otjen, A. (in press). In-class experiential service learning: A domestic violence campaign. Journal of Marketing Education.

 

Keller, S. (2006). Contraceptive information and television. Encyclopedia of Children, Adolescents and the Media. Newbury Park, CA: Sage Publications.

 

Keller, S. (2006). Contraceptive information online. Encyclopedia of Children, Adolescents and the Media. Newbury Park, CA: Sage Publications.

 

Keller, S., Balter-Reitz, S. & Rosenthal, L. (2006). Pro-Anorexia web sites and the First Amendment. First Amendment Yearbook.

 

Keller, S. & LaBelle, H. (2005). STDs.com: A usability study with teenagers. Health Risk & Society. Submitted for publication.

 

Keller, S., LaBelle, H. (2005). STDs.com: Sexuality education online. Education & Health 23(1).

 

Keller, S., Daley, K., Hyde, J., Greif, R., Church, D. (2005). Hepatitis C prevention with nurses. Nursing Health Science, 7(3).

 

Keller, S., Wallace, L.J., Wagner, M. (2005). Gender sensitivity training for youth workers. Gender & Education. Submitted for publication.

 

Keller, S., LaBelle, H., Karimi, N., Gupta, S. (2004). Talking about STD/HIV Prevention: A Look at Communication Online. AIDS Care, Special Issue: The Internet and HIV/STD Prevention 16(8):977-992.

 

Keller, S., LaBelle, H., Karimi, N., Gupta, S. (2002). STD prevention for teenagers: A look at the universe of sites. Journal of Health Communication, vol. 7 : 341-53.

 

Keller, S., Brown, J.D. (2002). Media interventions to promote responsible sexual behavior. Journal of Sex Research, vol. 39 (1). 

 

Brown, J.D., Keller, S. (2000). Can the mass media be healthy sex educators? Family Planning Perspectives, vol. 32 (5) : 255.

 

Keller, S. (2000). How do adolescent girls use media to shape ideas about love, relationships and romance? Unpublished doctoral dissertation, University of North Carolina at Chapel Hill.

 

Keller, S. (1998). Male and female sterilization, Contraceptive Update Series. (Available from Family Health International, P.O. Box 13599, Research Triangle Park, NC).

 

Keller, S. (1997). Media impacts on adolescent reproductive health behavior, Network, vol. 17(3). (Available from Family Health International, P.O. Box 13599, Research Triangle Park, NC).

 

Keller, S. (1997). Adolescent psycho-social stages of development: A risky time, Network, vol. 17(3). (Available from Family Health International, P.O. Box 13599, Research Triangle Park, NC).

 

Keller, S. (1997). Reaching young adults: Lessons learned from reproductive health programs, Network vol. 17(2). (Available from Family Health International, P.O. Box 13599, Research Triangle Park, NC).

 

Keller, S. (1997). Oral contraceptives, Contraceptive Update Series. (Available from Family Health International, P.O. Box 13599, Research Triangle Park, NC).

 

Keller, S. (1997). Client-provider interaction, Technical Guidance and Competence Working Group, Vol. II. Washington: U.S. Agency for International Development (USAID).

 

 

 

PAPER PRESENTATIONS

 

Keller, S., Balter-Reitz, S. & Rosenthal, L. (2007). Pro-Anorexia web sites and the First Amendment. To be presented at the annual meeting of the Association for Marketing & Health Care Research, March 4-8, Jackson Hole, WY.

 

Keller, S. (2006). Open Your Eyes: A domestic violence prevention campaign. McGuire Conference on Family Violence, Oct. 12-16, Billings, MT.

 

Keller, S. (2006). Attitudes & beliefs about domestic violence: Results of a randomized survey of Yellowstone & Carbon County adults. Zonta Program Meeting, Sept. 17, Billings, MT.

 

Keller, S., Balter-Reitz, S. & Rosenthal, L. (2005). Pro-Anorexia web sites and the First Amendment. Presented at the annual meeting of the National Communication Association, November 17-21, Boston, MA.

 

Keller, S. & Rosenthal, L. (2005). Online health panel. Presented at the 113th Annual Convention of the American Psychological Association, August 18-21, Washington, D.C

 

Keller, S. & Rosenthal, L. (2005). How come pro-anorexia Web sites are so persuasive? A look at the Health Belief and Stages of Change models online. Presented at the annual meeting of the International Communication Association, May 27-30, New York, NY.

 

Keller, S. (2003, November). STDS.com: A Study of Online Health Communication. To be presented at the 131st annual meeting of the American Public Health Association, San Francisco, CA.

 

Keller, S., Rohm, A., Milne, G. (2003, March). A market segmentation study of runner motivations. Award-winning paper presented at the 22nd annual meeting of the Association of Health Care Research, Jackson Hole, WY.

 

Keller, S. (2003, March). STDs.com: Sexuality Education Online, Part II. Paper presented at the 22nd annual meeting of the Association of Health Care Research, Jackson Hole, WY.

 

Keller, S., Hyde, J., Daley, K., Greif, R., Church, D. (2003, April). Hepatitis C prevention for Massachusetts’ nurses: Implications for health education. Paper presented at the Eastern Communication Association, Washington, D.C.

 

Keller, S. (2003, June). Public health and media literacy: Panel discussion. Paper presented at the American Media Literacy Association, Baltimore, MD.

 

Keller, S. (2003, August). A market segmentation study of runner motivations. Paper presented at the Society of Consumer Research, Toronto, Canada.

 

Keller, S., Bernhardt, J., Brown, J.D., Gilmour, A. (2002, April). Developing a typology for teenaged girls’ romantic identities. Paper presented at the Eastern Communication Association, New York, NY.

 

Keller, S., Hall, K. (2002, April). WebCT as a faculty management tool. Paper presented at the Teaching with Technology Lunchtime Series, Emerson College, Boston, MA.

 

Keller, S., LaBelle, H. (2002, March). STDs.com: Sexuality education online, Part I. Paper presented at the 21st annual meeting of the Association of Health Care Research, Big Sky, MT.

 

Col, N., Keller, S., Dibble, E. (2002, March). Web-based approaches to smoking cessation and health promotion for students. Paper presented at the League for Innovations in the Community College Conference, Boston, MA.

 

Keller, S. (2002, March). Alternative careers in health care. Biomedical Careers Seminar, Boston, MA.

 

Keller, S. (2002, February). Health communication strategies for tobacco control. Harvard Tobacco Control Working Group, Boston, MA.

 

Gilbert, L., Keller, S., Short, J. (2001, October). A content analysis of a teen HIV/STD Web site: www.iwannaknow.org. Paper presented at the 129th annual meeting of the American Public Health Association, Atlanta, GA.

 

Keller, S., Bergsma, L., (2001, June). Public health and media literacy. Workshop conducted at the

annual meeting of the American Media Literacy Association, Austin, TX.

 

Keller, S. (2001, June). Pilot test of a web media literacy project for teen girls. Paper presented at the annual meeting of the American Media Literacy Association, Austin, TX.

 

Keller, S., LaBelle, H. (2001, March). STD Prevention for Teenagers: A Look at the Internet Universe. Paper presented at the 20th annual meeting of the Association for Health Care Research, Santa Fe, NM.

 

Keller, S. (2000, December). Push and pull on the Internet: Children’s use and experiences. Paper presented at the meeting on Non-Technical Strategies to Protect Youth from Inappropriate Material on the Internet, Commission on Behavioral Social Sciences and Education, Board on Children, Youth and Families, National Academy of Sciences, Washington, DC.

 

Keller, S. (2000, November). Media literacy and teen girls. Debriefing presented at the advisory board meeting for National Media Literacy Advisory Board, Girls Inc., New York, NY.

 

Keller, S. (2000, October). How do adolescent girls use media to shape ideas about love, romance and relationships? Paper presented at Celebrity & Spectacle, The Making of A Media Event, Center for Ethics in Political and Health Communication, Emerson College, Boston, MA.

 

Keller, S., Gupta, S., Karimi, N., & LaBelle, H. (2000, October). Using the Internet for adolescent STD prevention: A content analysis. Paper presented at Celebrity & Spectacle, The Making of A Media Event, Center for Ethics in Political and Health Communication, Emerson College, Boston, MA.

 

Brown, J.D., & Keller, S. (1998, July). The beauty and the beast: Mass media and sexual health of adolescents. Paper presented at the National Media Education Conference, Colorado Springs, CO.

 

Keller, S. (1998). Acompañame (‘Come along with me’) to the origins of family planning soaps: The enter-educate movement, 1969-79. Unpublished manuscript.

 

Keller, S. & Brown, J.D. (1997, September). Targeting mass media campaigns to adolescent girls. Paper presented at the meeting on Creating Adolescence: Global Approaches to Sexual Health, of Advocates for Youth, Washington, DC.

 

Keller, S. (1997, March). Two loosely-defined reasons used to regulate nude dance: Public morality and secondary effects. Paper presented at the southeast colloquium of the Association for Education in Journalism and Mass Communication, Knoxville, TN.

 

Brown, J.D. & Keller, S. (1996, December). The challenge of maintaining sexual health for targeted populations: Focus on adolescent girls. Paper presented at the annual conference on National STD Prevention, Tampa, FL.

 

RESEARCH GRANT EXPERIENCE

 

Keller, S. (2003). Today’s Girls, Tomorrow’s Leaders. Evaluating the impact of a gender sensitivity training for youth workers. Grant funded by The Medical Foundation, Boston, MA. Amount: $2,000.

 

Col, N., Maibach, E., Slater, M., Rigotti, N., Pbert, L., Keller, S. (2003). Delivering more effective brief behavioral interventions to young women in primary care: Stimulating demand and supply. Submitted to the Robert Wood Johnson Foundation. Amount requested: $300,000.

 

Hyde, J., Keller, S., Daley, K. (2001). Hepatitis C: Assessing and Addressing the Information Needs of Nursing Professionals. Grant funded by Policy Studies Inc., Aspen, CO. Amount: $70,000.

 

Gilbert, L., Keller, S. (1999). Adolescents’ Sexual Health and the Internet: A Case Study of iwannaknow.org. Grant funded by the William T. Grant Foundation. Amount: $325,000.

 

PROFESSIONAL MEDIA EXPERIENCE

 

·         Science Writer. The Cape Cod Times, daily newspaper with circulation 56,000, 1993-1994. Covered condom distribution in the schools, sexuality education, teen pregnancy, domestic violence, and conflicts over pornography. Editor: William Mills, Falmouth Bureau Chief. 228 Main St., Falmouth, MA 02540. Phone: (508) 548-7800.

 

·         City Government and Police Reporter. The News Chronicle, Ventura Star, daily newspapers with joint circulation 43,000, 1992-1993. Reported on Latino immigrant rights, teenage street gangs, sexuality education, and religious right organizing through school boards and the state Republican Party. Supervisor: Terry Greenberg, Managing Editor, Thousand Oaks, CA 93021.

 

·         General Assignment Reporter. The Enterprise, daily newspaper circulation 17,000, 1991-1992. Studied aftermath of Rodney King trial, recession in California, and split in state Republican Party. Editor: Tom Pfeiffer, 200 Enterprise Lane, Simi Valley, CA.

 

·         Stringer. United Press International, news wire service, June - Sept. 1991. Covered social conflicts over minorities, drug use, homosexual rights, condom use and AIDS. Editor: Pat Koza, Eastern European Bureau Chief, Warsaw, Poland.

 

·         Freelance Writer. Pacific News Service, U.S. wire service, 1989-1990. Wrote about sexual health, dating relationships, drug-dealing, and youth theater productions about AIDS. Editor: Sandy Close, Managing Editor, Pacific News Service, 800 Market St., San Francisco, CA.

 

·         Assistant Producer. KQED, a San Francisco public television station, 1989-1990. Helped produce documentary about teenage crack mothers and the health implications for crack babies; wrote feature article on drug-dealers’ girlfriends for KQED magazine, Focus. Editor: Mark Powelson.

 

·         News Assistant. The Washington Post, Managua Bureau, 1987. Editor: Julia Preston.

 

·         English Editor. Pensamiento Propio, progressive Central American magazine, 1987. Wrote articles on Guatemalan Peace Accord and Sandinista Revolution for English language edition to Western Europe and United States. Editor: Kent Northsworthy.

 

TEACHING EXPERIENCE

 

Graduate courses:

 

Media Strategies for the Health Professional – A course that reviews key findings in health communication research and practice, focusing on a wide range of media (e.g., brochures, posters, radio, television, telephone hotlines, Internet, etc.) and a wide range of health objectives (e.g., STD/HIV prevention, smoking cessation, cardiovascular disease prevention, etc.). The course pays particular attention to the use of theoretical constructs prior research in message design, and in impact evaluation for determining the effectiveness of health media interventions.

 

Social Marketing - This course focuses on changing the voluntary behaviors of a society (e.g., smoking cessation, diet and exercise habits). Students learn how to apply marketing techniques and concepts to social contexts like preventive health, education, and politics. As part of their course requirements, students must complete a marketing audit of a not-for-profit organization involved in social marketing. In addition, cases and exercises allow students to develop their skills and knowledge in this area.

 

Interactive and e-Communication – A course that looks at how to effectively design and disseminate messages for various purposes (marketing, business growth, health information, education, etc.) over the Internet. Students review new research studies that use sophisticated evaluation methods to look at the impact of various Web interventions or outreach efforts.

 

Online Research MethodsA course that looks at how to effectively design and disseminate messages for various purposes (marketing, business growth, health information, education, etc.) over the Internet. Students review a new but growing body of research that uses sophisticated evaluation methods to look at the impact of various Web interventions or outreach efforts. Students are asked to pay attention to both the methodologies employed and the lessons learned about which Web strategies seem to be most effective at changing attitudes, opinions, knowledge for which audiences, and why. Students design their own strategies for Internet communication and evaluation. The course focuses on the driving concepts behind different design and delivery approaches, including how to measure their impact.

 

Research Methods – Students are introduced to the research process, from problem definition to survey design, sampling, data analysis, and interpretation of results. In addition, students will examine qualitative research (e.g., focus group interviews) and secondary data analysis. Students participate in a research project or application.

 

Undergraduate courses:

 

Interpersonal Communication – The purpose of this course is to help students see interpersonal communication in a new light. Students are asked to contemplate the diversity of meanings intended by various symbols, and the needs for common agreement on meanings in order for communication to occur. The course explores various definitions of communication, and the requirements for sensitivity to differences and on a real desire to establish common ground. The course takes students through practical as well as conceptual barriers to communication, and teaches specific skills for improving inter-cultural, professional and interpersonal speaking and listening.

 

Writing for Marketing Management - This course is a comprehensive survey of writing techniques for marketing and management communication. Writing assignments include news releases, brochures, speeches, visual presentations, company and governmental publications, press kits, memos, newsletters, public service radio and television spots, and Internet communications.

 

Media for Social Change The purpose of this interdisciplinary course will be to combine art and communication talents from students of various disciplines to examine community problems and social issues, with the end goal of developing a grass roots project to communicate a community-driven message. Students will employ critical media education and social justice views to identify communities or issues they choose to work with. Using participatory communication research and more traditional research methods, students will develop possible solutions and/or messages to address the issue(s) at hand. Results from the research and community voices will be used to develop a mixed, multi-media and communication project to convey the identified messages and/or solutions.

 

SERVICE

                                                                                                     

National:

 

Journal of Health Communication, Reviewer

Journal of Sex Research, Reviewer

Health Communication Section, American Public Health Association, Reviewer

Health Communication Division, Eastern Communication Association, Reviewer

           

University:

 

Technology Policy Committee

Alcohol and Other Drug Taskforce

Institute for Interdisciplinary Studies

Faculty Council

Faculty Athletic Representative, National Collegiate Athletic Association

Assistant Cross Country Coach

Search Committees (for Directors of Athletics and Information Technology).

          

School:

 

Department Search Committees

Health Communication Graduate Advisor

Founder and Coordinator, Medical Messengers Lecture Series (featuring Dr. C. Everett Koop, former U.S. surgeon general; ABC spokesman Dr. Timothy Johnson; and Dr. Vicki Freimuth, director, U.S. Centers for Disease Control and Prevention)

Health Communication Program, Interim Director

 

 

 

 

MEMBERSHIPS

 

American Public Health Association

International Communication Association

Eastern Communication Association

Association for Health Care Research

Girls Inc. Media Advisory Board

Massachusetts Public Health Association

Association for a Media Literate America

Population Association of America

 

SKILLS

 

Proficient in Spanish, French, Web site management and design with WebCT, Blackboard, Microsoft FrontPage, statistical analysis with SPSS 11.5, Sample Power, Excel, and qualitative analysis with the Ethnograph, content analysis, usability studies, in-depth interviewing and focus group research and analysis.

 

REFERENCES

 

Dr. Jane D. Brown, MA, PhD, James L. Knight Professor, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill. Chapel Hill, NC. Ph: (919) 962-4089, Email: jane_brown@unc.edu. (Relationship: Graduate school and dissertation advisor)

 

Dr. James N. Hyde, MA, SM, Associate Professor, Director, Health Communication, Department of Family Medicine and Community Health, Tufts University School of Medicine, Boston, MA. Ph: (617) 636-3456, Email: james_hyde@tufts.edu. (Relationship: Mentor and co-director of Emerson-Tufts Health Communication Program)

 

Dr. Nananda Col, MD, Assistant Professor of Medicine, Brigham and Women’s Hospital, Boston, MA. Ph: (617) 732-7063, Email: ncol@partners.org. (Relationship: Co-investigator on tobacco control and women’s health grant proposals)

 

Dr. David Bogen, PhD, Executive Director, Institute for Liberal Arts and Interdisciplinary Studies, Emerson College, Boston, MA. Ph: (617) 824-8297, Email: david_bogen@emerson.edu. (Relationship: Tenured faculty at Emerson, director of Institute where I will teach in Spring 2004)