481/581 Lectures

Lecture 1	Social Marketing Overview	Notes
Lecture 2	Kathy Aragon & Powerpoint
Lecture 3	Strategic Management Process
Lecture 4	Fear Appeals	Notes
Lecture 5	Consumer Behavior & Research
Lecture 6	Mike Penfold	Notes
Lecture 7	Audience Segmentation	Notes
Lecture 8	Strategic Partnerships	Notes
Lecture 9	Eric Buck
Lecture	Theory-based Change	Notes
Lecture	Keller & Brown
Lecture	Health & Nutrition
Lecture	Evaluation of Health Promotion
Lecture	Marketing Process

Dr. Sarah Keller, Dept. of Communication & Theater

MSU-Billings, LA 602