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Marketing Game

MKT-340

MKT-449

MKT-443

MKT-343

Résumé

About A.J.

Evaluations

Examples of Marketing Plans

Examples of Advertising Awards

Examples of AIBL Plans

TMG Overview
bullet You take over marketing management responsibility for your firm
bullet You must satisfy customers and earn profits
bullet Focus is on marketing strategy planning.
bullet Requires thoughtful integration of all strategy decisions.
bullet Requires attention to competitive environment.
bullet Considers short term and and long term perspectives.
bullet Features ongoing, rapid feedback.