Don’t be frustrated that you don’t know everything that you’d like to know at the start of The Marketing Game. When you take a new job, you never know everything you’d like to know at the beginning.  But, as you do the work and get more experience you continue to develop knowledge, to learn, and have new insights.  The same is true with The Marketing Game!  In the simulation, as in other actual market settings, managers who constantly seek new understanding of their market are the ones who, over time, come out on top.