There are some things about the marketing manager’s job that you will need to discover for yourself--perhaps by studying the various chapters in the text as well as by evaluating the reports and feedback that you get after each decision period.

However, there are some questions that come up that are more specific to how The Marketing Game simulation works. These questions have been grouped into categories as indicated by the buttons below. If you have a question, click the button that best fits the question ... or, perhaps you’ll just want to browse through the questions in the event that some of the answers may be useful to you.