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Education

University of Montana Missoula, MT	Master of Business Administration, School of Business (AACSB accredited) Degree conferred May 1996 Award for Outstanding Performance (4.00 GPA) Major research and papers: Market Research Survey and Analysis - Stillwater Community Hospital Venture Capital - paper entered as testimony in Montana State Legislature
Boise State University Boise, ID	Bachelor of Business Administration, second degree College of Business (AACSB accredited) Accounting
University of Utah Salt Lake City, UT	Master of Science College of Education Major: Education
University of Montana- Northern Havre, MT	Bachelor of Science Education Majors: Business Education and Physical Education Degree conferred with Departmental Distinction

Academic Appointments

Montana State University – Billings Fall 1996 to present - Lecturer
Spring 1993 - Summer 1996 – Fixed Term College of Business

Applied Business Decisions

Professional Selling

Consumer Behavior

Principles of Marketing

Strategic Marketing Management

Internship Seminar

Retail Management

Principles of Management

Introduction to Business

Business Policy (team taught)

Boise State University Assistant Professor Boise, Idaho Fall 1970 – Summer 1979		HPER Department College of Education
Course	Level
Teacher Preparation	Undergraduate
Varsity Gymnastics Coach	Undergraduate

Articles, Textbook Case, and Proceedings Published (Referred)

Holman, Patricia and Hinthorne, Tom. (2006). River Bend Trading, in Kirk Heriot (Editor) Cases in Entrepreneurship and Small Business Management, Prentice Hall.
Holman, Patricia and Hinthorne, Tom. (2005) Looking Ahead – The US Cattle Industry: Forces & Implications. Cattlemen’s Journal USA, 3(1).
Holman, Patricia and Hinthorne, Tom. (2004). The U.S. Cattle Producer: Surviving in a Buyer’s Market, published in the Case Research Journal. International journal with an acceptance rate of < 16% in 2004, blind peer reviews.
Holman, Patricia and Hinthorne, Tom. (2003). River Bend Trading, published in the Case Research Journal. 22(4):133-158. International journal with an acceptance rate of < 11% in 2003, blind peer reviews.
Holman, Patricia, Hinthorne, Tom, and Adrienne Mayer. (2005). Custom Rides and Racing: Making the "Go/No Go" Decision, proceedings of the North American Case Research Association Annual Meeting, Falmouth, MA
Holman, Patricia and Hinthorne, Tom. (2004). The US Cattle Industry – Developing a Free Trade Strategy, proceedings of the North American Case Research Association Annual Meeting, Sedona AZ
Holman, Patricia and Hinthorne, Tom. (2003). R-Calf USA: A Question of Strategy and Values, proceedings of the North American Case Research Association Annual Meeting, Tampa FL
Holman, Patricia and Hinthorne, Tom. (2002). Laminated Wood Products, proceedings of the North American Case Research Association Annual Meeting, Banff, Alberta CA
Holman, Patricia and Hinthorne, Tom. (2002). This Was the Best Team!, proceedings of the North American Case Research Association Annual Meeting, Banff, Alberta CA
Holman, Patricia and Hinthorne, Tom. (2002). When Values Collide—the Plight of the Small Cattle Rancher, proceedings of the North American Case Research Association Annual Meeting, Banff, Alberta CA
Holman, Patricia and Hinthorne, Tom. (October 2001). River Bend Trading, proceedings of the North American Case Research Association Annual Meeting

Holman, Patricia (1999). Internships. Big Sky Business Journal

Conference Presentations

Holman, Patricia, Hinthorne, Tom, and Adrienne Mayer. (2005). Custom Rides and Racing: Making the "Go/No Go" Decision, to be presented of the North American Case Research Association Annual Meeting, Falmouth, MA
Holman, Patricia and Hinthorne, Tom. (2004). The US Cattle Industry: Developing a Free Trade Strategy, presented at the North American Case Research Association Annual Meeting, Sedona AZ
Holman, Patricia and Hinthorne, Tom. (2003). R-Calf USA: A Question of Strategy and Values, presented at the North American Case Research Association Annual Meeting, Tampa FL
Holman, Patricia and Hinthorne, Tom. (2002). Laminated Wood Products, presented at the North American Case Research Association Annual Meeting, Banff, Alberta CA
Holman, Patricia and Hinthorne, Tom. (2002). This Was the Best Team!, presented at the North American Case Research Association Annual Meeting, Banff, Alberta CA
Holman, Patricia and Hinthorne, Tom. (2002). When Values Collide—the Plight of the Small Cattle Rancher presented at the North American Case Research Association Annual Meeting, Banff, Alberta CA
Holman, Patricia and Hinthorne, Tom. (2001). River Bend Trading presented at the North American Case Research Association Annual Meetings in Memphis, TN

Editor - Published Proceedings (3)

Holman, Patricia and Hinthorne, Tom. Editors, 2005, 2004, 2003 Proceedings of the North American Case Research Association, Volumes 17, 18 & 19. Omnipress, Madison, WI, 200+ pages.Manuscripts

Under Revision & Review

Holman, Patricia and Hinthorne, Tom. (re-submitted June 2005). The US Cattle Industry: Developing a Free Trade Strategy, originally presented at the North American Case Research Association Annual Meeting, Sedona AZ. Rewritten as an A & B case, currently under review for the Case Research Journal.

Holman, Patricia and Hinthorne, Tom. (December 2003). R-Calf USA: A Question of Strategy and Values, submitted to the Case Research Journal returned for revise and resubmit June 2004.
Holman, Patricia and Hinthorne, Tom. Laminated Wood Products. Currently seeking appropriate journal or textbook using accepting a case focused on proforma financial statements emphasizing cash flow.
Holman, Patricia and Hinthorne, Tom. This Was the Best Team!, Currently seeking appropriate journal for teaching case analyzing peer evaluations on teams.

Other Research

Billings Chamber of Employer/Education Survey Analysis 7/96
Commerce Research Legislative Agenda Summary 8/96
Stillwater Community A Survey of Stillwater County Acute 12/92
Hospital Health Care Services

Continuous development activities

Case Reviewer, Summer 2005, North American Case Research Association annual conference.
Proceedings co-editor 2005 North American Case Research Association.
2003-2005, Board of Directors, North American Case Research Association.
Retail consultant clothing and gift store
Reviewing materials in preparation for a compiling a course pak or custom published textbook for Applied Business Decisions. Target completion date spring 2006.
Co-owner Legacy Ten, LLC real estate holding company. Engaged in purchasing, renovating, and leasing commercial property.

RESEARCH AGENDA

The research published by lecturers at Montana State University – Billings is not recognized in position descriptions. The current faculty association contract states, "Lecturers shall not engage in scholarly work." The contract, currently under ratification, includes new Adjunct positions that may require research, if the research contributes to the goals of the unit. I communicated to the MSU-Billings administration, my interest in an adjunction position. The research agenda to be pursued includes:

Case Research: Develop small business case studies and to pursue each case to the highest level of publication.

Outcomes based Research: Study the learning outcomes in the Applied Business Decisions course. The research will assess the use of a variety of approaches to encourage business decision-making and team building. This course is unique in a Business Administration curriculum. The course integrates the pre-core business courses and facilitates application of the knowledge making business decisions in a simulation. The simulation helps create an awareness of the integration required in the functional areas of business. There is potential for significant research comparing first semester junior level students with graduating seniors in the capstone course.

Presentations and Publications: There is potential for a series of presentations at business education conferences. In addition, publications focusing on business teaching methodology are a strong possibility once the outcomes research is completed and results are available.

Organization/Event Location

Organization/Event location	Role & Function description	Attendees	DATE (s)
American Farm Bureau NATIONAL CONVENTION Washington, D.C.	Speaker	State Presidents State Leaders	10/05
R-CALF USA NATIONAL CONVENTION Denver, CO	Speaker	Cattle Producers Feeders National Press	1/05
Montana Stockgrowers Annual Meeting Billings, MT	Speaker	Cattle Producers	12/03
Montana Business Incubator Monthly Luncheon Meeting Billings, MT	Speaker	Entrepreneurs	11/03
DECA State Convention Billings, MT	Judge	State HS Business Students	3/02
Skyview High School Career Day Billings, MT	Speaker	High School Students	11/01, 11/00
University of Montana Business Plan Competition Missoula, MT	Assistant Coach	Undergraduates	5/98, 5/99
Farmers Market Annual Convention Customer Service Bozeman, MT & Billings, MT	Speaker Marketing	Growers	3/98, 3/99
St. Vincent’s Hospital Employee In-service Seminar Billings, MT	Speaker Customer Service	HMO Sales and Service Personnel	5/98
Billings Chamber of Commerce Leadership Seminar Billings, MT	Presenter	Business Executives	6/95
MSU-B College of Business Business Club Activity Billings, MT	Coordinator and Speaker Laurel High School Entrepreneur Club	High School Students	2/99

Professional Business Experience

Columbus Building Supply Columbus, Montana and Colstrip, Montana 1979 - 1991	Owner Co-owned and managed retail building center for 12 years. Primary responsibilities included: Market analysis, marketing program design and implementation. The major focus was business growth through expansion of product lines and services. Responsible for tripling annual sales in first five years. Sales to contractors and commercial firms through professional selling and bid process. Sales to individual consumers through traditional retail business model. Employee management including recruitment, training, and evaluation. Development of second location serving customers in southeastern MT. New building center opened at second location. Financial analysis of profit centers and oversight of all accounting functions.
Consultant	Retail – ongoing paid consulting for small retail businesses in areas of strategic planning, marketing, budgeting, financial analysis, and selling activity Business liquidation including planning for a partial or complete liquidation of a retail business Retail analysis of a business with three SBUs, determination of SBU profits and strategy for divesting unprofitable units Strategic planning and target marketing for a trophy awards company Analysis of customer sales and service phone queuing for a medium sized manufacturing facility Complete financial analysis to determine profitable markets for a leading photography business Feasibility and strategic marketing plan for a single product company
Columbus Chamber of Commerce	Vice-president Board of Directors Local Economic Development
Columbus town promotion	Created a city-wide, one-night per week promotion, "Columbus Wide-Open", including merchant buy-in, promotional flyer, writing ad copy, and planning activities to appeal to specific target markets

Academic Honors and Awards

Outstanding Faculty Member College of Business, 2004-2005 (one per college)
College of Business Outstanding Faculty Teaching Award 2001-2002 – selected by COB faculty (one of two awarded)
Outstanding Faculty Member College of Business, 1999-2000 (one per college)
Outstanding Faculty Member College of Business, 1997-1998 (one per college)
Outstanding Faculty Member College of Business, 1996-1997 (one per college)
Outstanding Faculty Member, 1995-1996 (10 awards campus wide)
Beta Gamma Sigma National Business School Honor Society 1991
University of Utah Undergraduate Teaching Assistantship 1969-1970

GRANTS

Montana State University-Billings Research Stipend 6/04

Montana State University-Billings Research Stipend 6/03

Montana State University-Billings Freshman Experience 6/00

Montana State University-Billings Distance Education Grant 6/98

Montana State University-Billings Outcomes Assessment 3/94

Professional Activities

Academic Textbook Reviews

Professional Selling: A Trust-Based Approach 1^st Edition, Ingram, Tom ., South-Western/Thomson Learning, full text review.

Integrated Retail Management text, 1st Edition, (blind review) Houghton Mifflin, Chapters 1 – 10, first draft, chapters 1-5, second draft

Basic Marketing: A Global-Managerial Approach, 14^th Edition. Perreault and McCarthy. McGraw-Hill Irwin, 2002. Chapters 3 and 7

Advisory Councils

Montana State University – Bozeman Dean’s Advisory Council
Montana State University – Billings Steering Committee – Dean’s Advisory Council
Montana State University – Billings Dean’s Advisory Council

Board of Director

Mountain States Federal Credit Union Board Member 1998-2000
Billings, Montana

Advisory in area of Expertise

Businesswomen Achieving Growth

Advisory in creating the community group focused on improving women-owned business contributing to the quality of life in a small Montana Community

Columbus High School Athletics

Concession – set-up inventory, cash control system for $10,000+ operation

Columbus Public School Construction Planning

20-Year Plan Development Committee Member

Columbus Public School Construction Project
- $5.0 million renovation, addition, and erection of Middle School and High School gymnasium. Oversight committee member appointment was based on business and building material knowledge.

Research Interests

Sales and small business marketing
Strategic management of entrepreneurial firms
Small business growth
Teaching effectiveness
Applied business learning

Membership Professional Societies

American Marketing Association
Western Marketing Educator’s Association
North American Case Research Association

Professional Meetings Attendances

AACSB 2004 Distance Education Workshop Houston TX 6/2004

AACSB 2003 New Standards Workshop Dallas TX 7/2003

AACSB 2001 Accreditation Workshop Orlando FL 2/2001

AACSB Continuous Improvement Symposium Tampa FL 9/2000

AACSB Undergraduate Program Seminar Atlanta GA 2/2000

AACSB Continuous Improvement Symposium Dallas TX 9/1999

COLLEGE AND UNIVERSITY SERVICE

Advisor MSU-Billings Student Marketing Club - 2004
Presenter COB Online Learning - 2004
Mentor, Marketing faculty 2000-2004
Member, COB Curriculum Committee – 2002-2004
MSU-B University Curriculum Committee member 2001 - 2004
Member General Education Review Committee - 2002
Academic Standards Committee member 1999 - 2003
Career Services Advisory Board member 1999 - 2003
Banner Oversight Committee member
Chair, COB Scholarship Committee 1999 - 2004
COB Combined Faculty Search Committee member 1999- 2004
Chair, Marketing Search Committee 2002
Member, College of Professional Studies and Lifelong Learning Dean Search Committee
Member, Vice-Chancellor of Student Affairs Search Committee
College of Business Advisory Board member 1998 - 2004
Member of AACSB Team Leaders 2002
Chair, COB Academic Programs Committee 1999-2001
Team member Instructional Currency – AACSB
Outstanding Alumni Selection Committee member 2002 - 2004
Conducted complete five –year program review of Department of Management and Economics - 1994
Chair, COB Student Selection to Dean’s Student Advisory Board 2002-2003
COB Student Selection Committee for Lee Iacocca Institute Global Village 2001 - 2003